Privacy policy
Last updated: May 29, 2026
This Privacy Policy explains how M72 Merch collects, uses, shares, and protects your personal information when you visit our website, place an order, contact us, or interact with our store.
Website: https://m72merch.com
Email: support@m72merch.com
By using our website, you agree to the practices described in this Privacy Policy.
Information We Collect
We collect information that helps us operate our store, process orders, provide customer support, improve our website, and communicate with you.
Information You Provide to Us
When you place an order, create an account, contact us, or sign up for emails, we may collect:
- Your name
- Email address
- Phone number
- Billing address
- Shipping address
- Order details
- Payment-related information
- Customer support messages
- Any information you choose to send to us
Information Collected Automatically
When you visit our website, we may automatically collect certain information, such as:
- IP address
- Device type
- Browser type
- Operating system
- Pages viewed
- Products viewed
- Time spent on the website
- Referring website or traffic source
- Cookie and tracking information
Payment Information
Payments are processed through secure third-party payment providers. We do not store your full credit card number on our own servers. Payment providers may collect and process payment details as needed to complete your transaction.
How We Use Your Information
We use your information to:
- Process and fulfill your order
- Send order confirmations, shipping updates, and tracking information
- Provide customer support
- Handle returns, refunds, exchanges, and order issues
- Improve our website, products, and shopping experience
- Prevent fraud, abuse, and unauthorized transactions
- Send marketing emails if you choose to subscribe
- Show relevant ads or measure advertising performance
- Comply with legal, tax, accounting, and business obligations
Cookies and Tracking Technologies
We use cookies and similar technologies to make our website work properly, remember your preferences, improve your shopping experience, understand website traffic, and support marketing or advertising.
Cookies may help us:
- Keep items in your cart
- Remember your preferences
- Analyze website performance
- Understand how customers use our store
- Measure advertising results
- Show more relevant content or ads
You can manage cookies through your browser settings. In some locations, you may also see a cookie banner or privacy preference tool that allows you to manage certain tracking choices.
Email and Marketing Communications
If you sign up for our emails, we may send you updates about new products, promotions, restocks, and store news.
You can unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us at support@m72merch.com.
We do not want to send emails to people who do not want them. If you no longer want marketing messages from us, you can opt out anytime.
SMS Marketing
If we offer SMS marketing and you choose to sign up, we may send text messages about orders, promotions, or store updates. Message and data rates may apply. You can opt out by following the instructions in the message.
How We Share Information
We only share personal information when needed to run our store, complete your order, improve our services, or comply with the law.
We may share information with:
- Shopify and ecommerce platform providers
- Payment processors
- Shipping carriers and fulfillment partners
- Print, production, or order fulfillment partners
- Email, SMS, and customer support service providers
- Analytics and advertising partners
- Fraud prevention and security providers
- Professional advisors such as accountants, lawyers, or tax providers
- Government, law enforcement, or regulatory authorities when required by law
These service providers only receive information that is reasonably needed to perform their services.
Advertising and Analytics
We may use analytics and advertising tools to understand how visitors use our website and to help us show relevant ads.
These tools may collect information such as pages visited, products viewed, device information, IP address, and interactions with our ads or website. This information may be used to measure performance, improve our store, and support marketing.
Depending on your location, you may have the right to opt out of certain targeted advertising or data sharing activities.
How Long We Keep Your Information
We keep your personal information only as long as needed for the purposes described in this policy, unless a longer retention period is required or allowed by law.
For example, we may keep order records for tax, accounting, fraud prevention, dispute resolution, and legal compliance purposes.
How We Protect Your Information
We use reasonable administrative, technical, and organizational measures to help protect your personal information.
However, no online system is completely secure. We cannot guarantee that information transmitted through the internet will always be fully protected.
Your Privacy Choices
Depending on where you live, you may have rights over your personal information, such as the right to:
- Request access to the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your personal information
- Request a copy of your personal information
- Object to or restrict certain processing
- Opt out of certain marketing communications
- Opt out of certain data sharing or targeted advertising where applicable
To make a privacy request, contact us at support@m72merch.com. We may need to verify your identity before completing your request.
California Privacy Rights
If you are a California resident, you may have rights under California privacy laws, including the right to know what personal information is collected, used, shared, or sold, the right to request deletion, the right to correct certain information, the right to opt out of sale or sharing of personal information, and the right not to be discriminated against for exercising your privacy rights.
We do not sell personal information for money. However, some advertising or analytics activities may be considered “sharing” or “targeted advertising” under certain privacy laws.
To exercise your California privacy rights, contact us at support@m72merch.com.
European Union, United Kingdom, and International Privacy Rights
If you are located in the European Union, United Kingdom, or another region with privacy laws, you may have additional rights regarding your personal information.
We process personal information when needed to complete your order, provide customer support, comply with legal obligations, protect our business, improve our services, or when you have given consent, such as for marketing communications.
Your information may be transferred to and processed in countries outside your country of residence. When required, we rely on appropriate safeguards for international data transfers.
You may contact us at support@m72merch.com to request access, correction, deletion, restriction, portability, or to object to certain processing where applicable.
Children’s Privacy
Our website is not intended for children under 13 years old. We do not knowingly collect personal information from children under 13.
If you believe a child has provided us with personal information, please contact us and we will take appropriate steps to delete it.
Third Party Links
Our website may contain links to third-party websites, apps, or services. We are not responsible for the privacy practices, content, or security of those third parties.
We recommend reviewing their privacy policies before providing personal information.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business, website, legal requirements, or privacy practices.
The “Last updated” date at the top of this page shows when this policy was last revised.
Contact Us
If you have questions about this Privacy Policy or want to make a privacy request, please contact us:
M72 Merch
Website: https://m72merch.com
Email: support@m72merch.com